Company Overview

Our company is headquartered in Beppu City, Oita Prefecture, and is a manufacturer and vendor dealing in products made from natural materials, such as bamboo and wood. We also have wholesale capabilities.
We have a wholly-owned subsidiary overseas and strive to provide excellent products from both domestic and international partners to meet our customers' needs.
Additionally, we actively engage in the production of crafts, artworks, OEM production, and continue researching CO2 stock from natural materials.

In April 2022, we renewed our company Profile. Please click the banner below to view it.
* YAMASHITA KOGEI INC./
We implement total control of GP companies, focusing on product planning, market development, and import/export operations both domestically and internationally. Since 2006, we have been researching social business and SDGs activities from the perspectives of environment and welfare. Collaboration Showrooms: Tokyo / Fukuoka
* ICHIZA.Corp/
We have collaborated with JR Kyushu to open an in-shop at Beppu Station, supplying souvenir items to the Kyushu area.
* JINGHONG INC./PRODUCT CHINA
Established in 2002 as a wholly-owned subsidiary. This is our production base for OEM items, where we also conduct historical restoration research in cooperation with government institutions.
* ZRJ.Co.,Ltd./CHINA
In 2005, we opened an office in Hangzhou, Zhejiang Province. Our activities include market research, domestic EC sales, and control of import/export logistics. Since 2017, we have added new offices in Anhui and Shandong Provinces.

― Total Group Workforce: 95 employees
Company Name Yamashita Kogei Inc. (株式会社 山下工芸)
Headquarters ● Headquarters: 13-43 Shounin Nakamachi, Beppu City, Oita Prefecture, 874-0034
◎ Logistics Center: 1916-1 Minamikitsuki, Kitsuki City, Oita Prefecture
◎ Beppu Bamboo Craft & Craft Shop ICHIZA:
12-13 Ekimae-cho, Beppu City, Oita Prefecture, B-Passage within Eki Machi 1-chome Beppu
◎ Laputa Farm Collaboration Shop: 4408-11 Anshigi, Kawasakimachi, Tagawa District, Fukuoka Prefecture
◎ Tokyo Showroom: Shinjuku Park Tower OZONE 4F, 3-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
◎ Kitakyushu Environment Museum: 2-2-6 Higashida, Yahatahigashi-ku, Kitakyushu City
◎ China Office [Hefei Zhurenjing Home Products Co., Ltd.]:
168 Changjiang Zhonglu, Luyang District, Hefei City, Anhui Province, CHINA
Founded April 1975
Established February 1987
Capital 15 million yen
Representative Kenichiro Yamashita
Business Activities ・Planning and sales of tableware made from natural materials for hotels, restaurants, and food service chains
・Planning and sales of fixtures for galleries and bakery shops
・Planning and development of fishing items for fly/lure fishing
・Overseas business
・Product proposals and planning/sales for department stores and lifestyle shops
Projects ・Continuing initiatives to solve social issues such as environmental and welfare problems
・Production and development of original brand products for other companies
・Development of products using bamboo from neglected bamboo forests and thinned wood
・Donating part of the profits to relevant organizations for environmental conservation
・Research and development of biomass resources, turning thinned wood and bamboo into powder and recycling them as tableware
Brands Takebito (Registered Trademark No. 4352897)
Spirit of nature (Registered Trademark No. 4813161)
Group Companies Yamashita Kogei Group
Legal Advisory Office Ikebe Law Office (Fukuoka Prefecture)
Social Insurance and Labor Consultant Office Yoshifuji Social Insurance and Labor Consultant Office (Oita Prefecture)
CSR Our company aims to contribute to the region and promote solutions to social issues through our core business of manufacturing.
<< CSR Initiatives >>
・Social Business
・Collaboration with Welfare Facilities
 Awarded at the 50th Anniversary Event of the "Taiyo no Ie" Social Welfare Corporation
Received Bronze Award at the 2015 Eco Mark Awards (Eco Mark Certification No. 12 128 003)
 Donated to Umenohana School in Thailand
Satoyama and Environmental Conservation (Thinned Wood & Neglected Bamboo Forest Green Project)
1pc = \1 for Nature and for Friends

<< Practical Utility Model for Tableware Painted with Bamboo Charcoal Powder Coating >>
・Registration No. 3220788
・Registration Date: March 13, 2019

<< Donating \1 per piece sold to environmental organizations >>
Donations to organizations related to the Great East Japan Earthquake (Tableware)

Exhibitions Tokyo International Gift Show (February / Tokyo Big Sight)
International Hotel and Restaurant Show (March / Tokyo Big Sight)
Nagomi no Kukan Joint Exhibition (June & November / Tokyo Hamacho Plaza ANS Building)
Tableware EXPO (July / Tokyo Big Sight)
Shanghai Hotelex (March / Shanghai New International Expo Center (SNIEC))
※ Includes biennial exhibitions

Message from the President

Aiming for a New Sensation in Craft Development

We have always been committed to working with natural materials and developing products that suit modern lifestyles.
The core theme is "High-Quality Daily Living."
This is not just about inheriting the traditions and techniques of traditional crafts, but about realizing the fusion of tradition and contemporary beauty under the stance of creating products that fit the times.

Starting with our participation in AMBIENTE in 2000, we opened an office in China in 2005,
and we are also expanding our business to introduce the traditional beauty of Japanese crafts overseas.
In the UK, we are collaborating with Cross Media Ltd. (London) to promote Japanese crafts, particularly for Japanese restaurants.
Our overseas business expansion has steadily grown into one of our core operations.

In today’s world, where environmental issues are increasingly critical, we aim to maintain a broad perspective and continue to propose practical solutions through natural materials.
From the perspective of social business, we are committed to making even greater efforts in developing natural material products that will not only satisfy the hotel and restaurant industries and lifestyle goods sectors, but also bring joy to other industries as well.

Kenichiro Yamashita
President and CEO, Yamashita Kogei Inc.

History of Yamashita Kogei

1975
【 Founded 】- Established by Yoshio Yamashita
・Began focusing on tea and flower arrangement tools, along with items from traditional craft artisans (mainly specialty stores)
1986
Kenichiro Yamashita joins as an employee
・Started market research in China and Vietnam
1987
Company established
・Began working with hotel and restaurant channels
・First exhibition at the International Hotel and Restaurant Show (Harumi International Exhibition Hall) - exhibited annually thereafter
・Started working with national department store channels
1991
Released General Catalog "Takebito Original Collection Vol.1"
1993
Kenichiro Yamashita appointed as President
・Strengthened collaborations with manufacturers from other industries
1999
Development of Tonkin Cane and Bamboo Rods for Lure Fishing
Started overseas business expansion and launched a new brand
・Invested in Arita International Corporation (Headquarters: Arita) and began overseas expansion of Kyushu cultural products
・Participated in the Frankfurt Messe from 2000 to 2004 (Ambiente/Tendence, Hall 10)
・Held an exhibition at Galeries Lafayette in Paris
・Launched the brand Takebito® (Trademark No. 4352897) aimed at the hotel, restaurant, and food service industries
2002
Opened a factory in Anhui Province, China (wholly Japanese-owned)
・Established with 100% investment in anticipation of a decline in domestic manufacturers
Opened a showroom in Tsukiji, Tokyo, for hotel and restaurant products
2003
Business model featured in JETRO Trade White Paper
2004
Opened a showroom in TOC, Shinagawa, Tokyo
・Opened the showroom to serve hotel, restaurant, lifestyle shops, and department stores in Tokyo
2005
Opened an office in Hangzhou, Zhejiang Province, China
2006
Started OEM production for lifestyle shops
・Acquired know-how through training on production management and factory certification for OEM orders and overseas production
・Started involvement in social business, including collaboration with welfare facilities and research on neglected bamboo forests
2009
First exhibition at Shanghai Hotelex (Shanghai International Hospitality Equipment Expo)
2010
New York Exhibition
・Participated in a collaborative dinner event with renowned New York chef David Bouley at a food-themed exhibition focused on Kyushu
Began advertising with EAT JAPAN in London (now online)
Trademark registration of our brand 'Spirit of nature' in China
2011
Moved showroom to Shinjuku Park Tower (from TOC)
Relocated Hangzhou office to Euro America Center
2012
Attended Tokyo MTG with Guangdong University of Foreign Studies (formerly Guangzhou Foreign Languages Institute)
2013
Featured in the Ministry of Economy, Trade and Industry Casebook
・Social business initiative case study
Trademark registration of 'Takebito' brand in China
2015
Received Bronze Award at the Eco Mark Awards (sponsored by Japan Environment Association)
Awarded at the 50th Anniversary Ceremony of the Social Welfare Corporation Taiyo no Ie, attended by His Majesty the Emperor
2016
Started EC channel approach
・Began product registration on Amazon
Began development of bamboo charcoal powder
2017
Established ZRJ CHINA Co., Ltd for domestic sales in China
Exhibited at the Agricultural Expo in Anhui Province, China
2019
Registered new brand trademark
・Launched the brand Spirit of nature® for lifestyle shops (Trademark No. 4813161)
Featured in the Kyushu SDGs Action Guide by Kyushu Bureau of Economy, Trade and Industry
Registered bamboo charcoal powder with Eco Mark
・Launched a series of 5-micron bamboo charcoal powder products
Registered utility model for bamboo charcoal powder coating
・Announced products coated with bamboo charcoal powder as SDGs WARE (Utility Model Registration No. 3220788)
2020
Featured in the Kyushu Business SDGs Case Studies by the Kyushu Economic Research Association
2021
Responded to the "New Normal"
・Launched the new brand "High-Quality Daily Living™" to reflect changes in lifestyle
Featured in the Japan Economic Research Institute's Monthly Report on Local 6th Industry Initiatives
2022
Digitalization of the General Catalog
・Available as both an e-book and PDF version
・Amazon → Currently registered with approximately 70,000 SKUs
Remotely attended the Japan Project-Industry Council (JAPIC) "Forestry Revival & Regional Revitalization WG"
2023
Featured in the Japan Economic Research Institute's Monthly Report on Local 6th Industry Initiatives
Began approaching the bridal market
Launched General Catalog Vol.26 in print and digital versions
Currently planning an ART WORKS (Bamboo Art) catalog
2024
Introduced OS&E to the following clients: Dusit Thani Kyoto, Park Hotel Tokyo, Tokyu Stay Mercure Osaka Namba, Hoshino Resorts, Six Senses Kyoto, Amanemu Ise-Shima, and IHG InterContinental Hotel Osaka

Important Notices

Access Map

本社
〒874-0034 大分県別府市上人仲町13-43

別府竹工芸とクラフトショップ ICHIZA
大分県別府市駅前町12-13
えきマチ1丁目別府 B-Passage内


ラピュタファーム コラボショップ
福岡県田川郡川崎町安眞木4408-11


九州常設展示ブース
北九州市八幡東区東田2丁目2-6
北九州市環境ミュージアム館内

東京共同展示スペース
東京都新宿区西新宿3-7-1 
新宿PARKTOWER OZONE 4F

中国オフィス/中国事務所[合肥竹人景家居用品有限公司]
168 Changjiang Zhonglu,Luyang District,Hefei City,Anhui Province,CHINA

中国オフィス/中国事務所[山東省煙台市]
158-3 South Street,Yantai,Shandong Province,CHINA

物流センター
大分県杵築市南杵築2-1915番地1

 

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